Gaston Gazette

30°

Clear

From the NASCAR Pits


Touring, Media Style, Then and Now

January 22nd, 2012, 12:45 pm by

Nineteen years ago, I attended my first Media Tour, then as now hosted by Charlotte Motor Speedway, though the speedway was Lowe’s for part of the time between. That makes this one, which starts tomorrow, my 20th. Fifteen years ago, I attended my first as the motorsports writer of the Gazette.

Much has changed. Much hasn’t. In 1993, I was trying to make a name for myself as a journalist. Now that name, however modest, is established. At the time, the only book I had written was about high school football. Now I’ve written five books about NASCAR, edited and contributed to another, and contributed to two more. I haven’t written a NASCAR book in six years and have no plans for another. I wrote a book about music (True to the Roots: Americana Music Revealed) and a novel (The Audacity of Dope). The second novel is well under way and should be out in about a year.

In 1993, I played golf. Now I play guitar. I’m not nearly as bad a guitarist as I was a golfer. I guess that’s progress in a way.

The first and second years I covered NASCAR full-time, the champion was Dale Earnhardt. The current champion, Tony Stewart, was a name I’d heard. In 1993, Jeff Gordon was a rookie. Bill Clinton was in his rookie year as president. I, too, was a rookie. The Media Tour was something new and exciting. Since I was a rookie, I had to wear to wear a badge that identified me as one. I didn’t have a bumper so there was no strip of yellow tape.

In a way, the Media Tour has remained constant while everything else has changed. Dale Earnhardt, Benny Parsons, Hal Hamrick, H. Clay Earles, T. Wayne Robertson, T. Taylor Warren, Conner Gilbert, Joe Coleman and Jim Hunter were alive. So was David Poole, even though I’d never met him and didn’t yet know who he was. Then I was relatively young and unknown. Now I’ve probably outlived most of my usefulness. Even in 1993, I was probably considered more important than I am now. No writers are as important now as we all were then. I wrote my stories on a Radio Shack TRS-80, which was known informally as a “Trash-80.” Compared to the laptop sitting in front of me now, it was.

In 1993, hardly anyone in NASCAR knew what I was writing. A year later, I wrote for the racing weekly FasTrack. People in NASCAR found out what I was writing a week later when copies of FasTrack circulated in the garage area and media center. When I joined the Gazette, I started writing all the copy for “NASCAR This Week,” our nationally syndicated page. NASCAR public relations representatives knew all about “NTW” because, when I wrote a profile of their drivers, they received copies of it by the hundreds through clippings services. Now no one subscribes to clippings services. Now people find out what I’m writing instantaneously. Unfortunately, less of them care.

The Media Tour was less respectable and more fun. The days began just as early and ended later. We rode more buses, played more poker, drank more beer and it was more of a miracle that we didn’t get in trouble. Almost everyone in NASCAR took himself and us a lot less seriously. The role model then was Hunter S. Thompson. Now it’s Brian Williams. We couldn’t rival Thompson then, and we can’t rival Williams now. Thank goodness we didn’t try harder.

Believe it or not, my body was larger then than it is now, but it functioned better. When I awakened then, the pain was a result of a hangover. Now it’s because, to quote the late Shel Silverstein, “I’ve got arthritic elbows and dislocated knees, from picking fights with thunderstorms and crashing into trees.” Sometimes I wonder how much better I’d feel now if I’d never played football and never jogged. My jogging days were already long over by the time I started writing about NASCAR. Now I don’t even walk with much grace and authority.

On the other hand, even as age robbed me of physical vitality, I don’t think it cost me of my sense of adventure. When my career as a journalistic gypsy began, I’d never even picked up a guitar. But a life of writing about people who are relatively young has had the effect of keeping my mind and attitudes young. In my case, journalism has never been a maturity aid. This is demonstrated by the fact that I have little regard for maturity, which can be read between many of my lines.

Nowadays, it seems as if most of the people younger than me are … older than me.

That’s my story, and I’m sticking to it.

Suspicions from afar

January 13th, 2012, 11:15 am by

No, I’m not in Daytona Beach, Fla., participating in interviews and watching race cars go around, oft times in duets. I’m hundreds of miles away, mainly trying to make sure all details are in place for the songwriter swap* I’m participating in and putting on tonight. I might catch a little of the television coverage this afternoon. It’s hard to say. For sure, I’ll pore over all the NASCAR transcripts in the morning and try to pluck a few nuggets of sense out them.

Not being there, maybe I’m dancing in the dark here. I’ll get a better feel when other preseason events commence — Hall of Fame inductions, fan day, media tour — in a week.

Here are a few suspicions, admittedly gleaned more from intuitions than up-close-and-personal observation. The deluge will arrive soon enough.

1. Kurt Busch will do well at Daytona. His Chevy, fortified by aid from Hendrick Motorsports, will be fast. Lots of attention will be paid this. Maybe Phoenix Racing will be one of the season’s surprises, but whether that’s true or not will have little to do with what goes on in Daytona.

2. By the time the Daytona 500 takes the green flag on Feb. 5, no one in America will need to know anything at all about Danica Patrick. Mitt Romney wishes he could get this coverage.

3. Many fans will tilt their heads, offer knowing glances and say to one another, “I tell you what I hear. Junior’s really fast — and I’m talking fast — at Daytona. … I got this buddy who works for …”

4. The champion, Tony Stewart, will be relatively convivial … unless and until … something happens.

5. Lots of stories will be about how people have somehow changed.

6. Jeff Gordon will suggest more truth between the lines than most drivers will say out loud.

7. One exception is Earnhardt Jr., who will be achingly honest at times. Regardless of what you think of his career, his slump, his prospects … he’s a hard man to dislike.

8. Everyone who needs help will be very, very cooperative.

9. Many announcements will be made. A few will mean something.

10. Carl Edwards and Jimmie Johnson will be cooperative to a fault. Brad Keselowski will speak authoritatively about something that has little to do with racing. Marcos Ambrose will be affable. Earnhardt will make you laugh. Matt Kenseth will make you chuckle. Ryan Newman will offer an offbeat take on almost anything. Jack Roush will use big words. Richard Petty will smile. David Reutimann will be self-deprecating. Greg Biffle will be blunt. Kasey Kahne will speak softly. Joey Logano will be hard to understand. Chad Knaus will be condescending. Brian France will be evasive.

Altogether, they’ll all give me something to write about, whether I’m watching these silly testing sessions or not.

*House of Pizza, 120 Musgrove St., Clinton, S.C., 9 p.m. (with Joe VanHoose)

Hard Times on Easy Street

January 6th, 2012, 12:38 pm by

Stop the music. Scramble for a chair.
A.J. Allmendinger has a new one, moving from the NASCAR team of one legend, Richard Petty, to another, Roger Penske. That’s significant. A sigh of relief is in order. Then … catch your breath and … perform.
A year ago, if you’d predicted that Kurt Busch would be driving for James Finch, it would’ve been greeted by laughter from both parties. Or, more likely, polite chuckles.
David Reutimann is joining Dave Blaney with Tommy Baldwin. That move is incomplete, lacking sponsorship for now. Petty also has a second driver (with Marcos Ambrose) but has announced no second package of sponsorship. Until then, there’s a part of Aric Almirola’s ride that still consists of wishful thinking.
At some point, lots of people are going to have to show some money. That’s one of the reasons why, in NASCAR, the big race comes first. Lots of teams are going to Daytona on a transporter and a prayer.
NASCAR continues to adjust to hard times. Grandstand seats are allegedly being widened for fan comfort, but it sure comes in handy to create less empty ones. Imagine 36 races, 36 different sets of gift wrapping. (The cars are seldom painted anymore, you know.)
This, too, will pass. A sport left overgrown and wasteful is learning that, yes, the sky is the limit but there’s a whole universe beyond.
NASCAR has to learn to be aware of its limitations, as … do … we … all.

Prevailing views don’t always prevail

December 21st, 2011, 3:07 pm by

This morning Roger Penske announced the hiring of A.J. Allmendinger to drive the No. 22 Dodge previously piloted by Kurt Busch. The prevailing view had been that David Ragan was headed to that ride.
Now Allmendinger has vacated the ride at Richard Petty Motorsports, where the prevailing view seems to be that Kurt Busch is headed.
This is a great time for secrets, simply because normal human considerations — Christmas holidays, shopping, travel, vacation — dictate that people try to do as little as they can get away with. It’s not just the media. Most NASCAR teams are enjoying the lull before the storm that takes up most of the year.
That leaves a lot of privacy for those who are wheeling and dealing for drivers, sponsors, etc. It’s hard to get in touch with people who don’t want to be in touch.
Busch may wind up with Petty, but I bet his aim is higher. Ragan may wind up at Petty. So may Joey Logano. Could it be that Busch will actually wind up at Joe Gibbs Racing in the No. 20, and that such a deal is waiting for a proper new home for Logano to be arranged with equity and political correctness?
That may not happen, but I bet it’s been discussed. I bet intermediaries have been intermediating. I bet the image experts, the marketers, the consultants and the corporate types have been discussing and negotiating and conniving, and I bet there are going to be other announcements that defy the “prevailing view.”
I bet little birds like the ones who chirp at me are chirping all over the place.
But I’m far from being able to predict just what dominoes are going to fall and where the falling is going to be.
It’s quiet time in NASCAR, but it’s like a library. People are whispering.

Trying to reason with NASCAR’s offseason

December 20th, 2011, 8:30 am by

This time of the year I don’t think about NASCAR that much.
Except, of course, that it’s my job, so doing my job means I think about it a good bit. For instance, since every Monday morning I write the copy for the Gazette’s and King Feature Syndicate’s weekly page, NASCAR This Week, this time of year I have to think a lot — not to mention surf the Internet as if were the north shore of Oahu — just to fill that goldarn page.
But other than that …
Oh, I’m into football. I must be losing my mind because I’ve really gotten interested in a 5-9 pro football team. I’ve been convicted of watching Montana play Sam Houston State in the FCS playoffs. The judge gave me a suspended sentence, citing the need for mercy when dealing with the hopelessly wretched.
So … I’ll probably watch TCU play Louisiana Tech — I drove past Monroe in September, and went to Fort Worth twice for NASCAR races — on Wednesday night. I mean, there’s a tie-in to both schools, right?
Meanwhile, I’ll check every now and then to see where Kurt Busch might be headed.
Here’s my question of the weekend. The labor-delayed NBA is opening its season on Christmas, meaning that pro basketball arrives with Santa Claus this year. Most of the NFL games are on Saturday, including the Panthers’ game at home with Tampa Bay. Are the fans mad? Or are they starved? It’ll be interesting to see.
There’s that pesky Christmas shopping, of course. Next week I’m on vacation. No telling what I’ll do. I may just impulsively GO to a minor bowl game. Use some airline miles. Use some motel points. Walk right up and buy a ticket.
Yeah, right. As an old buddy used to say, “Let’s not and say we did.”

For old times’ sake

December 16th, 2011, 12:26 pm by

Smoke and Zippy. Zippy and Smoke. They belong together.
I really dislike both nicknames. In general, I sort of dislike the penchant of sports figures to rely on nicknames. I’d rather write out Dustin Pedroia than “Pedey” any day. I almost always refer to the reigning Sprint Cup champion as Tony Stewart. It bothers no one more than I — and perhaps members of his family — whenever I see someone put two “p’s” in Greg Zipadelli’s last name. Since it’s “Zippy,” people figure it must be “Zippadelli.”
Except that, of course, it’s not.
For 10 seasons, 1999-2008, Stewart had only one Cup crew chief, Zipadelli. During that period, he won two championships and 33 races. Now, after three years in which Zipadelli remained to tutor Stewart’s successor at Joe Gibbs Racing, Joey Logano, the two are back together. Steve Addington is Stewart’s crew chief, but his entire team, Stewart Haas Racing, is the responsibility of Zipadelli, the new competition director. The position stood vacant during more than half of Stewart’s third championship season. It is difficult to avoid the suspicion that Stewart kept the position open while he quietly and diligently attempted to wrest Zipadelli away from Gibbs.
At some level, I’m sure Zipadelli has taken some deep breaths. Stewart isn’t an easy man with which to work. Stewart only just proved he could be a champion without Zipadelli’s assistance, but that wasn’t ever desirable. They are both intensely competitive, but the heat seethes inside Zipadelli, seldom but occasionally erupting. The lava in Stewart seldom stops flowing. Zipadelli reserves his eruptions for tasteful occasions, behind closed doors. He’s the cartoon character who hits himself in the big toe with a hammer, then dashes to the top of a nearby hill to … scream.
The fact that this process took so long attests to the fact that Gibbs didn’t want to part with Zipadelli.
But Zipadelli called Stewart “the only person in this sport I would go to work for.” For years he was the only person in NASCAR who seemed capable of making Stewart … controllable.
Stability seems an odd word to be used in relation to Tony Stewart, but, at the moment, it seems altogether appropriate.

The Interview Crash

November 24th, 2011, 7:28 am by

I’ve tried to think a while about Kurt Busch.
In case you’ve been away, or you just took a few days off from NASCAR after the extraordinary season finale, here’s briefly what happened. A video surfaced showing Kurt, the elder brother Busch, behaving badly. TV reporter Jerry Punch gave up and canceled the interview after Busch spewed several streams of naughty language that decorum prevents repeating here.
In the interest of fairness, let the record note that Busch is often notably cooperative. Track officials will tell you that no driver is more willing to give of his time to help promote races and sell tickets. Most of the time, Busch is quite obliging. Most of the time, he seems to enjoy having a microphone in front of his face.
I’ve written this before. When the pressure is on Kurt Busch, the brat comes out. When he’s angry, he’s out of control. Some guys can handle climbing out of a wrecked car and having a microphone stuck in their faces. Most guys can. Kurt Busch can’t. He isn’t just angry. He’s snide, sarcastic and paranoid.
He’s bratty.
Here’s the only defense I can offer. The reason this is a big deal is that (1.) it was caught on video, and, (2.) Dr. Punch is a beloved figure. If that had been someone else interviewing Busch, the scene wouldn’t have looked as bad.
That’s not to say the incident was excusable. If you don’t want to talk, say you’re too frustrated, and say it in a polite manner. Can’t talk? Wave it off. That’s what PR reps are for.
It’s just that the display didn’t surprise anyone familiar with Busch. It didn’t surprise anyone who deals with him on a regular basis. It’s happened before. Most times it wasn’t on Youtube.
The media shouldn’t ask someone to be something he’s not. If a guy can’t talk, he can’t talk. But the subject of the interview’s got to show some common sense, too.
Talking comes with the territory. Being a corporate spokesman comes with the territory.
As a colleague of mine used to say from time to time, “You don’t actually have to be famous.” Fame, however, carries some responsibility to go with the money and other countless advantages. There are membership dues.
People change as they get older, but that doesn’t necessarily mean they ever grow up.

Not a lot changed while I was away

November 14th, 2011, 1:21 pm by

There have been times this year when I didn’t watch NASCAR races, but Sunday marked the first time I didn’t know what happened.
A few times I listened on the radio, heading home from somewhere or another. On Sunday, when I finished writing about the Carolina Panthers, I stood in front of a monitor in the Bank of America Stadium press box and saw that Carl Edwards was leading at Phoenix with 30 laps remaining. Then I walked several blocks to the parking garage, cranked the car and drove around and around from the sixth floor to the first, made my way first to I-77 and then to I-85 and … could not find the race on the radio.
I found several 4 p.m. NFL games on the radio, learned about the fortunes of North Carolina and N.C. State’s basketball teams and finally gave up. I called the Gazette office to get the basics. I called a friend in Georgia for insight into what really happened. It was this morning (Monday), though, before I had a chance to read some accounts of the race and the transcripts of post-race press conferences.
(By the way, Kasey Kahne won, Edwards was second and Stewart third. In terms of the championship, and Edwards tenuous three-point edge, I didn’t miss a thing.)
In spite of this, I enjoyed the experience, for the first time in several years, of writing about a football game. It was a lousy game, but, in defeat, I left with some admiration of both the Panthers’ head coach, Ron Rivera, and their rookie quarterback, Cam Newton, both of whom were painfully honest about their respective failures and that of their team.
I couldn’t understand why their team played so badly, and neither could they. Neither made excuses. Both took the blame. My game story pulled no punches, either, but it was based on their observations as much as mine. I’ll be back for another game next month, and I’m looking forward to it.
I’m also ready for the NASCAR finale, which figures to have all the drama that the football game lacked. The Ford 400 may not go down to the final lap, but there’s definitely going to be somthing to write about.
The two drivers still standing in the Chase for the Sprint Cup may be the two I know best. I once wrote a book about Stewart, though that was a decade ago. I think they are two of the sport’s more interesting figures, and I have written about both since before they even had regular rides in what is now the Sprint Cup Series. I know their families and their backgrounds. Dealing with Stewart often frustrates me, but I’d hate to cover the sport without him in it. Edwards is probably the most accessible driver in NASCAR, as evidenced by the fact that my laptop now contains 51 different transcripts of Edwards this very season.
Another significant factor is that neither happens to be named Jimmie Johnson, a driver I like, but there are limits. For five years I’ve been writing about Johnson winning championships, and I’m glad I’ll get to write about someone else winning it this time. Nothing personal, mind you, but I’m suffering from a bit of Johnson overkill. Who’s my choice to win next year? Johnson. I still think it’s a no-brainer.. Just because he’s mortal doesn’t mean his future title hopes are dead.

A racin’ contradiction, partly truth and partly fiction

November 5th, 2011, 8:05 am by

Oh, Kyle.
Kyle, Kyle, Kyle, Kyle, Kyle, Kyle, Kyle …
This is the initial result of sleeping on Kyle Busch’s latest misadventure.
Utter incoherence.
No one should write anything about Busch’s growing maturity again until the brat of his generation — this, by the way, is a highly competitive category he has nonetheless dominated — is at least 40. There is no New Kyle Busch, just Same Old Kyle Busch, forever and ever, amen. Anyone can seem mature in victory lane. Handling adversity, or failing to on repeated occasions, is the ultimate arbiter of maturity.
Or lack thereof.
On the 13th lap of Friday night’s Camping World Truck Series race at Texas Motor Speedway, the younger Busch brother wrecked a contender for the series championship … under caution. The stipulation “under caution” seals the deal on “intentional.” There can be no “I couldn’t get it ‘whoaed down” claim. It’s the racing equivalent of “the dog ate my homework.” (I once used that excuse, by the way, in Mrs. Jenkins’ fifth-grade class. It didn’t work, but Mrs. Jenkins was nice about it.) It doesn’t matter whether or not Ron Hornaday Jr. raced him hard. Busch wrecked him (Hornaday) hard.
This just cannot be condoned.
I’m sure NASCAR officials would love to cut him a break. I’m sure they’re concerned about how the incident — and their reaction — affects “valued corporate partners” of Joe Gibbs Racing.
Wonder if Coach Gibbs, by the way, is having a Dexter Manley flashback?
There isn’t much doubt what was on Busch’s mind. It wasn’t getting even. It was “hey, old man, you race me hard and I cost you the championship.
“How you like them apples?”
But NASCAR has to act, and it can’t be the usual fictitious designation of probation. That PR stunt has been tried with Busch more often than branding the same old detergent “new and improved.”
I’m sympathetic, too. I don’t dislike Kyle Busch. I marvel at his talent. I know he wants to win as badly as anyone in the sport. Maybe more badly (baddest?), with extra emphasis on the adverb “badly.”
Yes, it’s a double entendre, and more. Busch singlehandedly occupies every varying connotation of the word “bad.” He’s a bad, bad man. What he did was, naturally, bad.
What complicates it more for the NASCAR officials, sitting around in the transporter, trying to figure out a way to cut Busch, Gibbs, M&M’s and various and sundry other involved corporate partners some slack, is that the truck Busch wrecked is owned by Kevin Harvick, whom NASCAR once “parked” for a Sprint Cup race after an incident in a Martinsville truck race. What’s NASCAR going to do? Claim Martinsville’s rules of behavior are different than Texas’s? Claim Texas is some acknowledged home of frontier justice? It can’t claim what happens in Texas stays in Texas. The AAA Texas 500 is, uh, also in Texas.
NASCAR’s got to sit him down. There is no other alternative within the context of alleged law and order.
It pains me. On a radio station last week, I picked Busch to win the race. I didn’t anticipate him picking Texas Motor Speedway for a crime spree. If NASCAR can’t handle this case, someone ought to bring in the Texas Rangers (not the baseball team). Or ex-Texas Rangers like Augustus McRae and Woodrow Call.
Gotta give Kyle Busch some credit, though. He is already among NASCAR’s career leaders in the unofficial “damndest thing I ever saw” category.

Talladega is irrelevant at Martinsville

October 26th, 2011, 11:26 am by

It’s Wednesday. All the talk of team orders has been stimulating and interesting. The issues have been thoroughly discussed. As a practical matter, though, it’s time to move on.
The next race is at Martinsville Speedway, the anti-Talladega. There will be no drafts, tag teams or otherwise (well, looking at the forecast, there may be a draft in the air). Team orders will be along the lines “let’s pit on the same lap.”
Talladega hosted the final “plate race” of the season. Thank God for small favors. The next four weeks will bring controversy, but not that particular one.
I don’t doubt that it’s possible to talk and write about this forever. I choose not to at this point. I’m turning to Martinsville, a track I dearly love. I’ll try to remember to ponder team orders and enforced betrayal and matters of that sort next season. It will be pertinent again during Daytona Speedweeks. My guess is that more changes will be made, everyone will talk and write about whether or not they do the trick and what exactly the trick is.
But let’s leave that for February. Or maybe late January. Let’s get through Thanksgiving, Christmas and New Year’s before we feed the frenzy again.

ADVERTISEMENT 
ADVERTISEMENT 
  • Archives

  • Categories

  • Blogroll

  • Tag Cloud

SEO Powered by Platinum SEO from Techblissonline